THE PROBLEM:

 

IGC's struggle to connect with Millennial Shoppers

  • The word "Gardening" is intimidating

  • There is a perception that a garden center is the left side of a box store

  • It is difficult for small businesses to compete with box stores and box store budgets in the digital space

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THE SOLUTION:

The GrowIt! Garden Shop Program

The only marketing and tech solution that is designed to get Independent Garden Centers new, younger customers.