Fresh Insights Of August: Sunflowers

Sunflowers have been the most “loved” flower in the month of August so far. They’ve received 11% more “love it” ratings than Echinacea which is the next highest! Sunflowers are a symbol of that time of summer when autumn is on the horizon. It shouldn’t be a surprise that there’s a lot of consumer interest going on here! 🌻 Yellow is the most popular flower color on the app, and there’s been a lot of breeding and marketing in the world of sunflowers lately with Syngenta’s Sunfinity and Monrovia’s SunBelievable. ☀️ How can your business benefit from this trend of sunshine on a stem? Accentuate the summer that we have left, and go for those bold and bright flowers and patterns!