IGC's struggle to connect with Millennial Shoppers

  • The word "gardening" is intimidating

  • There is a perception that a garden center is the left side of a box store

  • It is difficult for small businesses to compete with box stores and box store budgets in the digital space



The GrowIt! Garden Shop Program

The only marketing and tech solution that is designed to get Independent Garden Centers new, younger customers.

Why GrowIt!? 50% of GrowIt! members are under 35.

Meet your future customers.

How it works:

When you purchase an affordable subscription you get...

1. An award winning app that will support your customers

Being a small business is hard. Too many tasks, not enough people.
Let GrowIt! handle the easy plant questions, so you can focus on selling more plants.

2. Instantly Connected with the Next Generation of Gardeners

Advertising through traditional formats is no longer effective. Tomorrow’s consumer wants to create a connection, not just see the specials. GrowIt! makes it easy to establish authentic connections.


Promote your
in-store events,
add your plants

There are so many ways to connect with GrowIt! members!

Sharing = Connecting

Connecting to members in your area isn’t rocket science, just add photos of some of the plants you carry. Our members love plants and they want you to share. You can also promote in-store events and project ideas.

3. An edge over your competition

In an industry dominated by box stores and online shopping, you need a marketing program and innovative technology that is good enough for the big guys but available exclusively for you.


The Garden Shops Program on GrowIt!

The only mobile app that is putting Independent Garden Centers directly in front of Millennial shoppers! Yes, I’m an IGC and I want to connect with more millennial shoppers! Send me program details & pricing.

Garden Shop Application
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